Archive for the ‘Public Relations’ Category

What does a Public Relations Agency do?

/ September 19th, 2013 / Comments Off

What Is Public Relations? Is is advertising?  Is it writing stories for reporters? PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines and TV programs

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5 Tips on why you need Public Relations.

/ May 28th, 2013 / Comments Off

Public Relations provide an impartial third-party endorsement. Women in particular see editorial as independent, unbiased and most helpful in making informed buying decisions. PR provides relevant, interesting information and images that help journalists develop their own stories. PR increases the likelihood to purchase/consider your brand(s).

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