Email Marketing Campaigns

Email Marketing CampaingsWhat is it?

Regular emails or email newsletters to your database of contacts or customers to keep in touch, convey special offers and to encourage and invite repeat customers.

Why is it important?

Getting someone to be your customer the first time is tough and can be expensive. Getting the same person to purchase again from you is well reported to be considerably less difficult and less expensive, but only if you manage the relationship effectively. Maintaining regular contact with your customers is the ideal way to cultivate your relationship and it used to be expensive and hard work… until email campaigns arrived!

What will I do for you?

I will, in conjunction with you, design and write monthly (or more frequent if appropriate) email campaigns to send to your customer base. I will test the emails in all major email clients and spam filters as well as manage the database to ensure data privacy and compliance with regulations. I am a Solutions Provider partner with Constant Contact and our sophisticated software provides in depth feedback and reports about open, click through and bounce rates, all of which we can use to improve the next mailing.